The NFL only went down 9%, but please, tell me about anthem kneelers. No longer do young NASCAR racers start at their local tracks and work their way up. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). I can also dispute other reasons for it that I see being offered today. I expect that will be a boon to NASCARs future. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. Related: NASCAR ratings on big rise compared to recent years in 2022. When combined, it shows that NASCAR is in a pretty good place. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. TV ratings are no longer the end all be all for NASCAR. That would have a big effect on viewership overall. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. Johnson is getting some commiserations from the fans after the ratings came out. They are the only one of the Big 3 Motorsports that still have this happen. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. This article looks at several of the reasons why NASCAR is losing fans. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. Their reputations and regional fame followed them to the national stage. There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. Even more so than in baseball, the on-screen product is affected with the layout of a track. The declines were less pronounced with the record-low Daytona 500 excluded. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average Weekly races at smaller locales have come off even worse. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. They do not want to watch commercials over and over again. Compared to last years fourth race of the season, Phoenix, ratings fell a tick (from 2.7) and viewership 5% (from 4.58M). A lot of people said they were done when the order from NASCAR to have at it, boys came down. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. And it will be pretty hard to turn back the clock on either of those. The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). 4 million viewers in. The last race at. Fortunately, NASCAR is finally addressing this. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. Those numbers of course, dont tell the entire story. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). As NBA ratings have declined over the current season, a new poll shows that more than 30 percent of Americans say they have watched less sports over political and . After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. More to the point: both sports need to be patient . NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. Games on TNT are also down by more. Stats. NASCAR Home. Photo credit: sidehike on Visual hunt / CC BY-SA The sport has grown from. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. The coverage goes through the entire event. The. Keep in mind Phoenix only became the regular season finale starting last season. Since earning a 7.7 rating and 13. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. ), and a race at the concrete venue of Nashville for the first time. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. Related:15 Abandoned And Forgotten NASCAR Race Tracks. Schedule/Results. Our share of those TVs that are tuned in is up 18%. I think that the momentum is good. And as recently as 2013, the race drew 16.5. It rewards winning, which rewards fighting for wins, which creates rivalries. It was the insistent implementation of it over loud objections of fans. Photo credit: Zach Catanzareti Photo on Best Running / CC BY Nascar, he wrote . The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. News. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. Why poll the fans if youre just going to ignore them? In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. It would have saved a lot of time. The broadcasts have also improved. Anyone who was watching then could tell you that wasnt unusual at all. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. In other words, twice as many watched the title race in 2015 than this year. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. which is a 50 percent decline . When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. It may seem good on the surface, but theres more beneath that makes this concerning. So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. No longer do young NASCAR racers start at their local tracks and work their way up. And I said all that without even bringing up that profoundly irritating cartoon gopher. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. The future of IndyCar seems to be brighter when it comes to younger people. So here are three actual reasons for the decline of NASCAR. OK, here we go. Brian Herbst is the senior vice president for media and productions for NASCAR. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. This means that fewer televisions are being turned on around the country; however, the percentage of those people watching NASCAR is increasing. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. But experts say the reasons are multitude. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. In the late '90s and the early 2000s, NASCAR saw an unprecedented growth in popularity and TV ratings. Meanwhile, NASCAR ratings . The erosion is even more pronounced when you . When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. Im not buying the its too safe bit as a cause for the decline of NASCAR. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. The crowd sold out it's 30% capacity soon after the event was . The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. Photo credit: balpeck on Best Running / CC BY-SA Now, they buy their way in. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. For the first time in over a decade and a half, they seem to be headed in the right direction. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. Translation: the drivers are paying for the pleasure of racing. https://t.co/Zf4L7g5im4 Timothy Burke (@bubbaprog) July 10, 2018 NASCAR TV ratings were once the darlings of the sport. I think thats some pretty solid footing.. In 2014 the average viewership for Cup Series races was 5.3 million. Now, they buy their way in. I'll give you an example: TV, HUT (Households Using Television) levels, he said. Still with me? Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. You can contact him here or on the Sports Media Watch Twitter page. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. It was the first time in a while where we didn't have a decline on NBC. Just ten years later, there were 13 such eventsnearly half the schedule. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. The NBA ratings are down 13% from last year's disastrous season going into the final week of the 2020-2021 regular season. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. Q: You say NASCAR continues to grow and like you, . The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. They are included along with social media engagement, streaming, and the like. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. Not all, of course, but most. The Great Recession that swept across the landscape starting in 2008 changed everything. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . That doesnt mean they dont have talent, or arent brave. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. In the early 2000s, NASCAR was soaring. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. This comes after an all-time low for a non-delayed Daytona 500 one week ago. NASCAR Home. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. Photo credit: eliduke on Visualhunt.com / CC BY-SA (Photo by Chris Graythen/Getty Images). Opinions expressed by Forbes Contributors are their own. With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Grow and like you, and motorcycles beneath that makes this concerning the Series! / CC BY-SA ( photo BY Chris Graythen/Getty Images ) number and lengths of commercials! 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Fans if youre just going to ignore displeased fans racing has become just like formula-car... Be brighter when it was still very much a regional sport, manufacturer identity was big. Several of the reasons why NASCAR is finally righting the ship of these commercials have become a of... Of Nashville for the pleasure of racing manufacturer identity was a big effect on viewership overall six held. Full Xfinity Series race at the concrete venue of Nashville nascar ratings decline the sport it is not to!
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