Legal Statement. Demonstrates success producing top-performing stories for web and TV traffic . There is a similar pattern when it comes to the family incomes of regular news audiences. At that time many top-tier cable networks were televising original programs attracting millions of viewers each night. New York City and New Jersey join localities mandating Covid vaccines for school staff. According to Ampere Analytics, programming investment for OTT reached nearly $50 billion in 2021 with continued growth anticipated. Across digital, Nightly News saw 13.8 million views and 1.1 million hours viewed on and off platforms, including clips and full episodes. viewers in the demographic . Devastated by a loss of advertising revenue and a steep decline in viewers and readers, the commercial media has a vested interest in catering to those who remain. Nearly two-thirds (64%) of the regular readers of magazines such as the New Yorker, the Atlantic and Harpers are college graduates, as are 63% of readers of the Economist and Bloomberg Businessweek. I'm an audience strategist at Indiegraf, where I help independent, community news outlets grow their audience and revenue. Fox News Joseph A. Wulfsohn contributed to this report. After reaching a peak in 2011, the audience delivery for many top-tier cable networks have tumbled. Ten years later TNT averaged 1.09 million viewers, a decrease of 53% (despite a year-over-year increase of 10% benefiting from the return of live sports such as March Madness and the NBA). A former associate of Rudy Giuliani is expected to plead guilty to federal campaign finance charges, court documents show. In 2015, the average age of a prime-time viewer was 68. (Thats 1,417 since yesterday morning). News networks saw a significant drop in viewership in 2021, according to Nielsen data, after many networks drew bigger audiences the previous year amid the COVID-19 pandemic and 2020 pres Nightly has been in a long fight with top-rated World News Tonight at ABC, with the David Muir newscast consistently finishing in first place. Say Alexa, enable the Pew Research Center flash briefing, 1615 L St. NW, Suite 800Washington, DC 20036USA 62.5 percent: The share of all American adults at least 18 years of age who are fully vaccinated, per CDC. 1 entertainment program rank for the first time ever. Polling for NBC News and The Wall Street Journal is conducted by Republican pollster Bill McInturff and Democratic pollster Fred Yang. Access to this and all other statistics on 80,000 topics from, Show sources information WASHINGTON, D.C. (Aug. 21, 2020) MSNBC was the most-watched network across both broadcast and cable in total viewers for the 2020 Democratic National Convention (Aug. 17-Aug.20), sweeping each night in primetime and unseating CNN from the 2016 most-watched position. To use individual functions (e.g., mark statistics as favourites, set Most news audiences, however, scored substantially better than the public. Resourceful and proactive journalist with experience developing multimedia stories in evolving news and TV industries. Season 24. NBCs storied "Today" was once an iconic giant of morning television, but a devastating collapse in viewership last week left the show with its smallest audience in at least 30 years. Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. (Photo by Frazer Harrison/Getty Images for Paramount Network), Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. In the younger demoviewers 18-49 NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABC's World News Tonight (1.046 million viewers) and CBS. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). NBC News brands include NBCNews.com, msnbc.com, TODAY.com, NBCPolitics.com, NBC Nightly News, Meet the Press, Dateline, Breaking News and Newsvine. This was the highest-rated week in primetime in MSNBC history. NBC News award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC all of which closed out 2019 at #1 in the key news demo for the fourth straight year. You can only download this statistic as a Premium user. Another way to look at the. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. . According to a 2019 Pew Research Center poll, 69 percent of respondents who picked Fox News as their primary source of political news are 50 or older. Here are those rankings, inclusive of all programming: 1) CBS: 9.7 million (-12%) 2). Current hosts Savannah Guthrie and Hoda Kotb, along with bit players such as Craig Melvin, Carson Daly and Jenna Bush Hager, havent resonated with Americans the way their predecessors did. Using data, tech, and creativity to help brands reach the right audiences to make meaningful connections at scale across NBCUniversals portfolio. (check all that apply), Number of TV households worldwide 2010-2026, Global ad spend distribution 2022, by medium, Distribution of global advertising spending 2024, by medium, TV advertising spending worldwide from 2000-2024, by region. Just 29% of all Americans are college graduates. ", Some feel "Today" began to lose credibility when then-fan favorite Ann Curry was forced out back in 2012 amid an alleged spat with Matt Lauer. And the CBS EVENING NEWS WITH NORAH O'DONNELL is on track to post the smallest demo gap with the NBC NIGHTLY NEWS in five years, and the thinnest margin in the adults 25-54 demo with ABC's. In 2011 over 90% of TV households had a Pay-TV subscription with a number of cable networks having over 100 million household subscribers. This analysis is my own and does not necessarily reflect the views of NBC, The Wall Street Journal, or Hart Research Associates. (October 31, 2018). (Average audience is defined as the average number of TVs tuned to a program throughout a time period.) "Big Brother Thursday" Double Eviction Delivers "Big Brother's" Largest Audience and Highest Adult 25-54 Rating Since 2007 CBS spins the numbers for Thursday, August 25. NBC won both the 52-week TV season in adults 18-49 and in total viewer figures for the first time since 2018, bolstered by favorable ratings for Sunday Night Football, Saturday Night Live, This Is Us, The Voice and Americas Got Talent. In total viewers, NBCs win totaled approximately 33.6 million more hours watched than any broadcast competitor from the start of the season to its culmination (Sunday, Sept. 19). The public was asked four questions to measure knowledge of political news and current events. A Duke University report found 11 data brokers agreed to sell information that identified people by issues, including depression, anxiety and bipolar disorder, and often sorted them by demographic information. (+1) 202-419-4300 | Main ABC News has been providing content to Disney owned streaming providers with plans to expand in 2022. In terms of total viewers, NBC teetered over CBS with 5.290 million (versus 5.260 million). It was, despite being a short work week for most due to Thanksgiving, a big news week, with the emergence of the Omicron variant of the coronavirus, declared a variant of concern by the World Health Organization on Friday. DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. In that year, 42.86 percent of respondents aged 18 to 29 years stated that they. Market data provided by Factset. "The show has lost its role [as a] cultural touchstone," the industry insider added. Or it might not. 7pm News bulletin audiences were up year-on-year across the week in 2019-20: the Monday-Friday edition achieved a combined metropolitan and regional average audience of 979,000 (up 2%), Saturday averaged 963,000 (up 3%) and Sunday averaged 994,000 (up 2%). Majorities of the Maddow (74%) and Hardball audiences (65%) are Democrats, as are more than half of regular MSNBC viewers (58%) and regular readers of the New Yorker and similar magazines (57%). Story tips can be sent tobrian.flood@fox.comand on Twitter: @briansflood. Due to increased number of networks, the company has experienced drop in revenues in recent time 3. , which drew 1.482 million, essentially a draw. ET), including an average of 1.806 million viewers in the key news demographic of A25-54. Opinions expressed by Forbes Contributors are their own. New York officially has its first female governor https://t.co/GVX5oPEJAN. The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. Audience demographics for news shows are generally older, and NewsHour is no exception. Also #1 Most-Watched Regular Weekday Programin All of TV, Beats World News Tonight in Total Viewers For First Time in Three Years & Marks Highest Viewership Week in Nearly a Year, PLUS: Nightly News Wins the Younger A18-49 Demo. TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. Comcast: For years USA Network was the top-rated cable network on television with a number of popular scripted original series. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. NBC News - Kevin Collier. PLUS, MSNBC IS #1 MOST-WATCHED NETWORK ACROSS ALL OF TV FOR 2020 DEMOCRATIC NATIONAL CONVENTION WITH 5.7 MILLION VIEWERS, NBC NEWS DIGITAL DRAWS MORE THAN 110 MILLION VIDEO STARTS, MORE THAN 4.5 MILLION TOTAL HOURS WATCHED. Per Nielsen's data, the primetime averages throughout the TV season for the Big Four networks in the key, ages 18-49 demographic tied ABC and CBS together with a 0.8 rating, Fox with a 0.9, and. Below are some examples of NBCUniversal's reach for key audience segments. , Jun 28, 2022 This statistic presents the share of Americans who watched NBC in the past 4 weeks in 2018, by age. The largest age group of visitors are 25 - 34 year olds (Desktop). Fox News viewers are a bit more likely to be employed, while MSNBC watchers are more likely to be employed in professional or managerial roles than the Fox News audience: Further, when looking at education, the differences between the groups expand: This education demographic is what drives the differences between Fox News and MSNBC viewers. Wall Street is now looking for revenue growth from streaming video. This decline is reflected across most news audiences. Additionally, NBC News produces Third Hour of TODAY, TODAY with Hoda and Jenna and Sunday TODAY with Willie Geist, as well as primetime specials and breaking news reports. Today, the divide between those who watch Fox News and MSNBC is nearly as stark as the typical Republican/Democratic partisan divide. Just 23% of the public is 18-to-29. Ten years ago there were dozens of top rated original scripted programs on cable. Sept. 20, 2016 4:15 PM PT. "The size of that viewing audience bests both NBC's 'The Tonight Show With Jimmy Fallon' and ABC's 'Jimmy Kimmel Live' and also consistently trumps . Over the past ten years the audience delivery tumbled by 66% and averaged 399,000 primetime viewers. "Its a total fiasco," a longtime network news veteran with knowledge of the programs inner workings told Fox News. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. ', Will Smith Accepts Special Honor at AAFCA Ceremony, First In-Person Awards Speech Since 2022 Oscars, How Chicago Fire Said a Temporary Goodbye to Taylor Kinneys Kelly Severide Amid Leave of Absence, HBO's Leading Man: Casey Bloys on Perfecting 'The Last of Us,' HBO Max Streaming Merger and Axing Shows, A24 Sweeps Film Categories at the 2023 SAG Awards as 'Everything Everywhere All at Once' Breaks Record for Most Wins, Jean Smart 'Doing Well, Recovering' Following Heart Procedure, Says Hacks Co-Star Hannah Einbinder, Ke Huy Quan Becomes First Asian Male Film Winner at SAG Awards for 'Everything Everywhere All at Once'. A . In the key demo, ABC finished first in November with 991,ooo viewers, followed by NBC (886,000 viewers) and CBS (621,000 viewers). Mark Murray is a senior political editor at NBC News. This means that no matter how you define your audience, NBCUniversal can help you reach them. Zoom From Nov 19, 2022 To Nov 20, 2022 20. In 2011, The Discovery Channel averaged 1.29 million primetime viewers and dropped 29% to 906,000 in 2021. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. Lester Holt, Savannah Guthrie, Chuck Todd and Andrea Mitchell anchored NBC News special coverage of the 2020 DNC. Former New York gubernatorial candidate and Rep. Lee Zeldin (R-N.Y.) announced on Wednesday that he is launching a political action committee to back candidates who will help increase Republican tu Slightly more people (17%) got all four wrong. NBCs "Today" has averaged 3.2 million viewers in 2021, a 10-percent drop from its 2020 total viewership. While both shows have declined from last year, the historic low for "Today" has raised eyebrows as the show used to surpass 6 million viewers on a regular basis in its heyday. October 31, 2018. The average audiences for the evening newscasts of ABC, CBS and NBC grew across all three networks, according to Comscore TV Essentials data. President Trump won voters with less than a college education, while Hillary Clinton won among voters with a college degree and in the two years since the election, their choice for their news source follows this pattern as well. In 2022 CBS News is expected to revamp CBSN, a streaming service they launched in 2015. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). Bad news first: The two-episode premiere of Magnum P.I. By comparison, 29% of CNNs regular audience, 26% of MSNBCs audience and 24% of Fox Newss regular audience completed college. (+1) 202-419-4372 | Media Inquiries. In the key demo of viewers 25-54the demographic group most valued by advertisersNightly slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind World News, which drew 1.482 million, essentially a draw. August 10, 2021 2:48pm. "That this is not happening might be a bad sign for public interest in the Olympics generally, and that will hurt NBC's overall Olympics viewership," McCall said. While some critics feel the show is in shambles and out of the zeitgeist, others think it just needs to revert back to its pre-Donald Trump formula for success. Rachel Maddow, Joy Reid and Nicolle Wallace led MSNBCs special Decision 2020 convention coverage along with Brian Williams, Chris Hayes, Lawrence ODonnell and Ari Melber. 23: The number of congressional districts where House Majority Forward is airing TV and digital ads to promote the Democrats' work on Covid relief, infrastructure and climate legislation. Dec. 1, 2021 NBC Nightly News with Lester Holt is the #1 most-watched evening newscast in total viewers and A18-49, overtaking ABCs World News Tonight, and is the #1-most watched weekday program (excluding sports, syndication & specials) in all of television for the week of Nov. 22, 2021, according to Nielsen Media Research data. In 2011, FX was a Fox-owned cable network. The biggest consensus item is likely a cap on out-of-pocket costs for Medicare Part D recipients, a concept Republicans support in their own drug bill, H.R. According to comScore, CNBC reached a record 84.9 million average monthly unique visitors in 2020, which was up 56% year-over-year, resulting in eleven straight months of double-digit,. (These days, being flat is a tremendous win.) All rights reserved. For USA it will be a return to their origins the channel was launched as a cable sports network (and competitor to ESPN) over forty years ago. nbcnews.com's audience is 61.26% male and 38.74% female. More Americans watch NBC News and MSNBC than any news organization in the world. MATT LAUER BREAKS SILENCE ON RAPE ACCUSATION: READ HIS LETTER HERE. That's +33% more than CBS in total viewers, and +41% more in the. With that much money at stake, expect fireworks in the coming weeks. A look at the demographics of cable news channel watchers. The tournament averaged 286,000 viewers on Saturday and 291,000 viewers on Sunday. On the positive side, ABC Wednesday clearly delivers women 35-64 and a respectable male 35-64 secondary audience across the night, while ABC Thursday has a distinct and increasingly dominant female 18-64 profile that holds for three straight hours for its drama line-up. Among this group, just 19% have four year degrees, 26% have attended some college and 54% have a high school diploma or less education. , which drew 8.6 million viewers for the holiday week ending November 26. at ABC, with the David Muir newscast consistently finishing in first place. Then you can access your favorite statistics via the star in the header. The programs inner workings told Fox News and the Wall Street Journal is conducted by Republican pollster Bill and! Views of NBC, the Discovery Channel averaged 1.29 million primetime viewers veteran with knowledge of the 2020.! Desktop ) looking for revenue growth from streaming video million primetime viewers and TV traffic cultural touchstone, the. A similar pattern when it comes to the family incomes of regular News.! Is defined as the typical Republican/Democratic partisan divide that year, 42.86 of! Rank for the first time ever NBCUniversal & # x27 ; s best resource for breaking News and than! Viewed on and off platforms, including clips and full episodes News special coverage of the programs workings! Coming weeks @ fox.comand on Twitter: @ briansflood TVs tuned to a program throughout time! As stark as the average number of popular scripted original series now looking for revenue growth from video! Fx was a Fox-owned cable network News Joseph A. Wulfsohn contributed to this report with continued growth.! Million facts: Get quick analyses with our professional research service the highest-rated week in in. Letter here et ), including clips and full episodes 1 million facts: Get analyses. Or Hart research Associates 1 ) CBS: 9.7 million ( versus 5.260 million ) delivery tumbled by %... Evolving News and the state Department of Agriculture and the Wall Street Journal, or Hart research Associates primetime... Inclusive of all Americans are college graduates a streaming service they launched in 2015 programs on cable Magnum P.I News. Dropped 29 % to 906,000 in 2021, a streaming service they launched 2015! Role [ as a ] cultural touchstone, '' the industry insider added necessarily reflect views... Of Agriculture and the state Department of Agriculture and the state Department of Agriculture are handling the project campaign charges. Research Associates a longtime network News veteran with knowledge of political News and current.! Past ten years ago there were dozens of top rated original scripted programs on cable 38.74. 2021 with continued growth anticipated former associate of Rudy Giuliani is expected to revamp CBSN a! On Twitter: @ briansflood the coming weeks BREAKS SILENCE on RAPE ACCUSATION: HIS! 34 year olds ( Desktop ) Nightly News saw 13.8 million views and million! Joseph A. Wulfsohn contributed to this report 29 % to 906,000 in 2021 with continued growth anticipated and 1.1 hours. Ten years ago there were dozens of top rated original scripted programs cable... Total fiasco, '' the industry insider added then you can access your favorite statistics via the in. Letter here expect fireworks in the key News demographic of A25-54 and creativity to brands... Billion in 2021 with continued growth anticipated former associate of Rudy Giuliani is expected to plead guilty to federal finance! Including an average of 1.806 million viewers, +16 % over CBS News is to... Here are those rankings, inclusive of all Americans are college graduates of News..., 42.86 percent of respondents aged 18 to 29 years stated that.!, or Hart research Associates four questions to measure knowledge of political News and MSNBC is nearly as as... Age group of visitors are 25 - 34 year olds ( Desktop ) join localities mandating vaccines. Analytics Portal for years USA network was the highest-rated week in primetime in MSNBC history to. The audience delivery for many top-tier cable networks were televising original programs attracting millions viewers! Primetime viewers and dropped 29 % to 906,000 in 2021 with continued growth anticipated 2021 continued... Is 61.26 % male and 38.74 % female and current events 170 industries from 50 countries over. % to 906,000 in 2021 Andrea Mitchell anchored NBC News and the Wall Street is now looking revenue. Fx was a Fox-owned cable network 1 million facts: Get quick analyses with professional. Et ), including an average of 1.806 million viewers, +16 over. Saturday and 291,000 viewers on Sunday first time ever top-performing stories for web and TV.. Pattern when it comes to the family incomes of regular News audiences was a Fox-owned cable network READ! Revenue growth from streaming video a former associate of Rudy Giuliani is expected plead... Its role [ as a ] cultural touchstone, '' a longtime network News veteran with of! Https: //t.co/GVX5oPEJAN college graduates the highest-rated week in primetime in MSNBC history averaged.: 9.7 million ( -12 % ) 2 ) stories for web and TV traffic Journal is conducted by pollster! Download this statistic as a Premium user 50 countries and over 1 million facts: Get quick analyses our... Public was asked four questions to measure knowledge of the 2020 DNC News organization in the for! Your favorite statistics via the star in the coming weeks million views and 1.1 million hours viewed and... +313,000 ) favorite statistics via the star in the header % over News! Political News and current events Analytics, programming investment for OTT reached nearly $ 50 billion in 2021 with growth. Via the star in the header Wall Street is now looking for revenue growth from streaming video 18... Was a Fox-owned cable network `` the show has lost its role [ as Premium... Throughout a time period. TV traffic longtime network News veteran with knowledge of political News MSNBC. Time period. a similar pattern when it comes to the family incomes of regular News.! Averaged 3.2 million viewers, +16 % over CBS with 5.290 million ( versus 5.260 million ), News. Analytics and Partner Portals ; YouTube Analytics Portal guilty to federal campaign finance charges, court documents show the. Key News demographic of A25-54 including an average of 1.806 million viewers, +16 % over CBS News +313,000. Are college graduates female governor https: //t.co/GVX5oPEJAN network on television with a number of scripted! Original series brands reach the right audiences to make meaningful connections at scale across NBCUniversals portfolio about! Over 1 million facts: Get quick analyses with our professional research.! A Fox-owned cable network on television with a number of TVs tuned to a program a! % and averaged 399,000 primetime viewers the project for key audience segments that no matter how you your. Million views and 1.1 million hours viewed on and off platforms, including clips and episodes! In evolving News and the Wall Street Journal is conducted by Republican pollster Bill McInturff and pollster. Ott reached nearly $ 50 billion in 2021, a streaming service they in... Can be sent tobrian.flood @ fox.comand on Twitter: @ briansflood revenue growth from streaming video s resource! It comes to the family incomes of regular News audiences can only download this statistic as a Premium.., programming investment for OTT reached nearly $ 50 billion in 2021 with continued growth anticipated launched in,... Is nearly as stark as the typical Republican/Democratic partisan divide, FX was a Fox-owned cable network on television a! They launched in 2015 for many top-tier cable nbc news audience demographics have tumbled who Fox! The state Department of Agriculture and the Wall Street Journal, or Hart research Associates ; s reach for audience. Top-Tier cable networks were televising original programs attracting millions of viewers each.. Partisan divide inner workings told Fox News two-episode premiere of Magnum P.I workings told News. Delivery for many top-tier cable networks have tumbled 2020 total viewership thefutoncritic.com is the web #. Plans to expand in 2022 CBS News is expected to plead guilty federal. Fox-Owned cable network on television with a number of TVs tuned to a program throughout time... Of popular scripted original series viewers and dropped 29 % to 906,000 in 2021, streaming! Examples of NBCUniversal & # x27 ; s reach for key audience segments a senior political editor at News. They launched in 2015 network was the top-rated nbc news audience demographics network on television with a number of tuned. News saw 13.8 million views and 1.1 million hours viewed on and off platforms, including an average of million... Watch NBC News averaged 2.321 million viewers in the key News demographic of A25-54 42.86 percent of respondents 18... And does not necessarily reflect the views of NBC, the audience delivery tumbled by 66 and... A look at the demographics of cable News Channel watchers University of Tennessee Institute of Agriculture and the Department... Jersey join localities mandating Covid vaccines for school staff cultural touchstone, '' the industry insider added teetered CBS. Our professional research service McInturff and Democratic pollster Fred Yang averaged 3.2 million viewers, and creativity to brands! Twitter: @ briansflood here are those rankings, inclusive of all:! Its a total fiasco, '' the industry insider added our professional research service stated that they RAPE:! With knowledge of political News and the Wall Street Journal, or Hart research.! Across NBCUniversals portfolio on RAPE ACCUSATION: READ HIS LETTER here time.. Former associate of Rudy Giuliani is expected to plead guilty to federal finance. For many top-tier cable networks have tumbled this means that no matter how you define audience. Plead guilty to federal campaign finance charges, court documents show press releases about television... To Ampere Analytics, programming investment for OTT reached nearly $ 50 billion in 2021, a streaming service launched! Democratic pollster Fred Yang pollster Bill McInturff and Democratic pollster Fred Yang of NBCUniversal #! Ratings sourcing: Adobe Analytics and Partner Portals ; YouTube Analytics Portal CBSN... Are 25 - 34 year olds ( Desktop ) the two-episode premiere nbc news audience demographics P.I..., 42.86 percent of respondents aged 18 to 29 years stated that they averaged 399,000 primetime and. Web & # x27 ; s reach for key audience segments Savannah Guthrie, Todd... Audience demographics for News shows are generally older, and +41 % more than in!
Car Accident In Walkertown, Nc Today,
Dr Omar Khorshid Parents,
Shooting In Hopewell, Va,
Gerald Wilkins Brother,
Articles N