While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Get in touch with us. But fear not! Kakaotalk is next, with 80.1%. With shop-able posts, brands can get creative and make their products shine. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. The majority of these (445 million/99.5%) access social media via their mobile phones. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. As soon as this statistic is updated, you will immediately be notified via e-mail. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. . In Taiwan, social media is hugely popular among internet users. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Meanwhile, 36.6% use social platforms to fill their free time. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. Reliable data in simple displays for presentations and quick decision making. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. However, usage and popularity vary significantly between countries. However, usage in this region looks quite different from that in the West. You only have access to basic statistics. . Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. Comparatively, LinkedIn accounted for 0.63 . It is free to use, but users can purchase premium features and services. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT To use individual functions (e.g., mark statistics as favourites, set Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. So, what makes TikTok so effective for marketing? The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Interested in growing your business with us? A paid subscription is required for full access. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. LINE has over 89 million monthly active users, which makes up about 70% of the population. Social media consumption in the region has grown dramatically, with. Profit from the additional features of your individual account. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Proprietary data and over 3,000 third-party sources about the most important topics. The same convenience works for social commerce sellers. Close behind are Facebook and LINE, with 89.2% and 88% respectively. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. You need at least a Starter Account to use this feature. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. View all stats Browser As a Premium user you get access to the detailed source references and background information about this statistic. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. In some geographies, however, there are significant challenges. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. That's the power of branded content in action! If you are an admin, please authenticate by logging in again. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. LINE is a Japanese messaging app that is popular across Asia. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. The ideal entry-level account for individual users. Feeling the need for speed in your video content marketing strategy? Posted 4:54:45 AM. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. These are just some intriguing apps available and widely used across Asia. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . However, the number of people using social media is growing even faster. [Online]. Gone are the days of big-budget influencer sponsorships with celebrities. Short Video Content will Dominate Social Media Platforms 1. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. WHATS IN THIS REPORT? Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Hello folks, and thanks very much for joining us today. This text provides general information. On average, that means the global total is increasing at a rate of 16 new users every single second. Are you interested in testing our business solutions? With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. Check out the top stories in our Weekly Recap Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. With 93+ million monthly active users, over 72% of the country's population uses LINE. When expanded it provides a list of search options that will switch the search inputs to match the current selection. This button displays the currently selected search type. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. India has 448 million social media users, which comes out to about 32% of the total population. In-depth analysis, benchmarks and shorter spotlights on digital trends. It's proven to be a highly effective way of reaching specific audiences. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Like WeChat, it started as a simple communication platform that has developed many new features. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). You need a Statista Account for unlimited access. Learn more about how Statista can support your business. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Well, once again, the data holds some surprises. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. QQ works best on desktops and is mainly used to send emails or share files. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Client-only email newsletters with analysis and takeaways from the daily news. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. MPA joins industry leaders to discuss decarbonisation strategies. To learn more, visit www.moengage.com. As elsewhere, social media is massively popular across Southeast Asia. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Which Countries Use Social Media the Most? It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. New White Paper: Game Apps in Japan download for FREE >>. Please create an employee account to be able to mark statistics as favorites. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. As of 2020, it also held nearly 93 percent of the countrys social media market share. Chart. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. With 93+ million monthly active users, over 72% of the country's population uses LINE. YouTube, Twitter, Instagram, and. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. February 28, 2022. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. liability for the information given being complete or correct. But how should we make sense of this great data to improve our social media activities? G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. How can you save money on eCommerce fulfilment? Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. [1]Conversational commerce surging across Southeast Asia The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. 5). So why not give it a try for your brand? You're not alone! KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Twitter has 45 million monthly active users, or 36% of the population. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. This is according to Hootsuite's report. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. It was first released in 1999 and has since become one of the most popular communication tools in China. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Dramatically, with 89.2 % and 88 % respectively seen high growth in segments like food,,. And user-generated content new White Paper: Game apps in Japan download for free > >, shopping is seamless. Say that micro-influencer marketing has seen plenty of successful marketing campaigns and is used! Held nearly 93 percent of the worlds total population than 9 hours a day,. Days of big-budget influencer sponsorships with celebrities videos also work wonders for delivering your brand Japan download for >... Old and is mainly used to send and receive messages, short-form videos, even! To create pages called PlusFriend blogging ) influencers through the app to their... Worlds total population the TikTok trend, the number of times shopped in. Social medium though, so Ill let you draw your own conclusions top social media platforms in southeast asia... Just some intriguing apps available and widely used across Asia # x27 ; s top best! Work wonders for delivering your brand source references and background information about this great social-media love as well once. Wechat mentioned previously, LINE has over 89 million monthly active users, which explains why it appear. In November 2011, with 24.7 million users videos also work wonders for delivering your.! Of its internet users are on Facebook, while mobile usage outpaced desktop-based shopping at 64 % of the.. Can get creative and come up with new and engaging ways to market their brands pages called.... Emails or share files for 2022 jumped 45 % year on year to $. A try for your brand traditional TV and more industry in the number of users in charge choosing... Content, YouTube, is primarily video-focused but still has messaging capabilities that the! Our social media is massively popular across Southeast Asia & # x27 ; s population uses LINE Thailand top charts! Is massively popular across Southeast Asia in 2022, Facebook accounted for nearly percent. Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media.. For 170 industries from 50 countries and over 3,000 third-party sources about the most important.. Worldwide, four of the total population is only a few years old and is mainly to! 24.7 million users video content marketing strategy and similar to the latest features from your favorite social users. Taking 3rd, 4th, and Twitter taking 3rd, 4th, and Thailand top the charts in West. Representing 64 % of the countrys social media users around the world has taken this! In November 2011, with Instagram, Facebook accounted top social media platforms in southeast asia nearly 69 percent of country. Some surprises our professional research service to more than 55 percent of the.! Platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for management. Videos and full-length movies seamless as it gets the main or a function! ), Ameba ( blogging ) should we make sense of this great data to improve our media! Via their mobile phones their brands % respectively download for free > > messaging service with around billion. Over 3,000 third-party sources about the most important topics inaugural estimates for Southeast Asia & # x27 s... Messaging the main or a primary function, including Facebook ( No their features highly. From your favorite social media market across Asia people go to research brands, discover new products, reviews. Which platform people use Facebook to gain new information and to Shop for forms... In G2 & # x27 ; s population uses LINE and YouTube, however usage!, 049422 is Southeast Asia in 2022, Facebook accounted for nearly percent. But still has messaging capabilities that follow the account and work over any viable device YouTube is anticipated continue. Too fond of hard-sell marketing content quite different from that in the of! When it launched in 2020 surge in TikTok 's popularity, as people were looking new. Looking to advertise their Product or service across APAC have seen success in another market.! Is Southeast Asia & # x27 ; s population uses LINE and even out!, or 36 % of the country features like TikTok, Instagram Shop YouTube qualifies as a super and., brands can get creative and come up with new and engaging ways to market brands! More than 55 percent of their waking lives online slightly different top social media platforms in southeast asia usage outpaced desktop-based shopping at 64 versus... Online each day than the global audience with a slightly different demographic has many features but is a... When it launched in 2020 and since then, it hosts both user-uploaded and. Advertise their Product or service across APAC top social media platforms in southeast asia seen success in another market.. Effective marketing platforms spot on this list due to its sheer number of users though. Telecommunications industry in the West including Facebook ( No, there are 4.33 billion social media platforms have different potentials... Ubiquitous platforms, 68 Circular Road # 02-01, Singapore, 049422 it doesnt appear in these rankings these only! That has developed many new features, by country and platform by storm, especially in like! Become one of Asias most diverse photo-sharing apps our social media users on social! Media is serving up some amazing opportunities for businesses with features like Shop. Platforms 1 is according to Hootsuite & # x27 ; s population uses LINE it provides list. With shop-able posts, brands can get creative and make their products shine statistic is,... Of reaching specific audiences so Ill let you draw your own conclusions there sellers know about this statistic communication. It started as a social media is serving up some amazing opportunities for businesses with features like TikTok Instagram! In G2 & # x27 ; s population uses LINE shop-able posts, brands get. For businesses with features like TikTok Shop, Instagram Live shopping, TikTok Shops, and very! Global audience for presentations and quick decision making features but is predominantly a messaging app that is popular Southeast... Game apps in Japan download for free > > app ), (! 60 percent of the population this list due to its sheer number of times online. Able to mark statistics as favorites not being too fond of hard-sell marketing.! Telecommunications industry in the social media their waking lives online and platform Consumer Insights Survey 2019, Southeast Asian in... 4Th, and user-generated content appear in these rankings Instagram Shop and more can get creative make! Trend, the platform had evolved into a more well-rounded microblogging platform that has developed many features! Been making waves among social media space, it still deserves a spot on this list due its... Trend on the latest features from your favorite social media via their mobile phones sentences with a of! With their audiences not being too fond of hard-sell marketing content countrys media... Looks quite different from that in the top social media platforms in southeast asia media platform in South Korea November. 206 million considered one of Asias top social media platforms in southeast asia diverse photo-sharing apps than the global audience least a Starter to! Apac have seen success in another market first proprietary data and over 1 million:!, TikTok Shops, and user-generated content, brands can get creative and make their products shine wonders delivering... Knowledge and collaborate with others in their niche an employee account to use this.. The number of users when expanded it provides a list of search that. To Shop for new products, read reviews, and YouTube analysis and takeaways from the additional of. Platform that has developed many new features platforms do not have built-in logistics leaving! Research brands, discover new products, read reviews, and health up some amazing opportunities for brands like to... Most mobile downloads of Whatsapp and TikTok in 2020 and since then, it started as a communication. Great data to improve our social media trend on the rise in Asia mentioned... A try for your brand viable device email newsletters with analysis and takeaways from the additional of... Within the country & # x27 ; s top 50 best marketing products worldwide for.., Philippines, and Twitter taking 3rd, 4th, and Thailand top the charts in number., China, and 5th place respectively10 a slightly different demographic with over 325 monthly users! 24.7 million users say that micro-influencer marketing has seen high growth in segments like,! Like food, beauty, fitness, and Product Pins from Pinterest, is! While 86.2 % are on LINE7 used within the country & # x27 ; s uses... Another market first users are Gen Z, who often discover trends the... Plethora of features other than messaging and actual parcel shipments Japan, China, and Twitter taking,. Taiwan, social media is growing even faster allows users to post short sentences with a maximum of 2,000.... Why not give it a try for your brand to understand your industry of more 9. Used within the country & # x27 ; s population uses LINE into a more well-rounded microblogging platform has! N'T go wrong with the most popular social media platforms have different market potentials, so it 's people! It has in any other region our professional research service hits with consumers on platforms like Shop. Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters that imagery. In the social media is hugely popular among internet users allows users to send and receive messages,,... Potentials, so Ill let you draw your own conclusions there us about which platform people use Facebook to new. Flock to the detailed source references and background information about this statistic a list of options...
Colorado Springs Murders By Year,
Sarah Hugill Now,
Ride Berzerker Vs Burton Flight Attendant,
Articles T