one of the most famous male sustainability influencers in 2022. one of the best environmental influencers of her generation. The decisive factor could be their constant presence online: 70% of all 16-to-24-year-old Germans encounter influencers on social media every day regardless of whether they click on their links consciously or by chance. The 19-year-old twins started their social media career in 2015 on the platform musical.ly. Environmental and social justice advocate Celine Orsatti, also one of the most famous environmental sustainability influencers in 2022, is a French girl with Italian origins. She shares practical tips and practices on how to live a zero-waste lifestyle through her Instagram, YouTube channel, and blog. Get Started Now! When her highly stressful job as a law practitioner had taken a toll on her health, Abby Cannon decided to leave the legal profession to pursue a degree in Nutrition. They also take part in demonstrations and support movements like Fridays for Future. Her three-ingredient organic cleaning product received funding on Kickstarter and was sold both online and at wholesale outlets around the country. STEPHANIE DAVIES @stephidavies (13.7K), 77. Influencers are individuals with a high profile on social media. @happyhippie is an organization that focuses on youth empowerment and social justice. Aditi Mayer is a Los Angeles-based sustainable fashion blogger, photojournalist, model, one of the top sustainability influencers, creative consultant, and frequent speaker whose works center around sustainable fashion that is viewed through the lens of inclusivity, intersectionality, and decolonization. To reach out to sustainability influencers Instagram successfully, there are a few key steps you should take. Since 2013, Lindsay has been sharing ideas and strategies on her popular website, Treading My Own Path. Aside from her Insagram page, Christine can also be found on YouTube, Facebook, and TikTok. Get a robust estimate of your next PV project. German Architect Combines Sustainability with Agricultural Influences in Utah The Barn Haus by Atelier Jrg Rgemer aims to show that resilient, sustainable buildings can be developed within. Users are most interested in news (36.5%), discovering new content (25.5%), and finding out new things to do (23.8%). MADELEINE @greenfashionista.se (4,965), 94. Accordingly, green women influencers should know sustainability principles in their consumption patterns: Volunteering: Being green influencer is not based on economic motives. This is why the sustainability movement has become a global trend. @greengirltravels is a travel account that focuses on sustainable tourism. According to her, she wants to keep sustainable living as simple, practical, and approachable as possible. Ulrichis specialized in Blockchain for Renewables, PV system integration and PV development at a global scale, among others. Sustainability is en vogue. She began her journey to sustainability only a year ago and observed how most zero-waste advocates rarely talk about the realities of the movement. Their career aspirations include acting and hosting. Sports and fitness postings made Pamela a social media star, especially on Instagram. 5.78 million people follow the 34-year-old on YouTube, 4.5 million on Instagram (engagement rate 2.2%) and 1.3 million on Tiktok (engagement rate 17%). The same goes for when influencers and media fall for "greenwashing," a term coined in the 1980s to describe "the corporate practice of making diverting sustainability claims to cover a . Sarah Robertson Barnes, one of the most famous environmental sustainability influencers in 2022, is a zero-waste educator, speaker, content creator, technical writer, and small business consultant who offers a wide range of services tailored to suit the sustainability goals of her clients. The Los Angeles Times, The Boston Globe, and Edible Boston have all highlighted Dianas work. The reason . Since the time she embarked on her sustainability, vegan, and plastic-free journey, Rachael has begun reusing, recycling, or up-cycling some of the household items. Her blog covers sustainable fashion, clean beauty, a low-impact lifestyle, and more. She was drawn to sustainable building design and reuse and became interested in sustainable fashion until the concept of sustainability has infiltrated her entire life. In addition to providing advice, sustainability influencers Instagram also work to raise awareness about important environmental issues. Tim has received a lot of recognition and awards, including the 2014 Green Globe Sustainability Champion, a guesting in the hugely popular ABC series War on Waste and a starring role as an Ocean Guardian in the 2017 feature documentaryBlue. She worked in various companies in Europe and the United States and is currently an electrical engineer at Vattenfall, one of the biggest electricity suppliers in Germany. Destinys Instagram account is filled with beautifully curated photos showcasing her delectable plant-based recipes, shopping lists, monthly intentions, and ethical products that she uses. Heres the list of 100 Top Sustainability Influencers to watch out for this 2023. In a world where sustainability is becoming more and more important, these influencers are essential in helping to create a more sustainable future. Jessica was at the peak of her career at the UKs largest textile corporation, but soon left when she found how she had strayed from the ethic of local, high-quality, sustainable commerce. Sedona uses her self-titled YouTube channel as a platform to promote her advocacy for slow living and sustainability. When children and young people imitate certain influencers, however, they tend to do it in a playful way, Meier said. Craig Sams & Jo Fairley Sams was an organic pioneer, opening Britain's first natural food shop in 1969. WENDY GRAHAM @moralfibresblog (12.5K), 78. The influencer appeals primarily to 25- to 34-year-olds and covers topics such as sport and fitness (55.7%), friends and family (45.4%) and fashion (44.7%). 17-year-old Jamie Margolin is the founder and co-executive director of Zero Hour, a youth- and women of color-led movement that aims to support new young activists and organizers with the tools, training, and resources that they need to fight climate change and protect our natural resources. Once an impulsive buyer of clothes, she realized the impact her shopping habits had on the planet, decided to turn away from it, and began her advocacy for responsible consumerism and ethical fashion. Chelsea is the woman behind the Instagram account @lowwaste.plantbased, and the website with the same name, where she mainly writes about climate change, social justice, ethical fashion, sustainable lifestyle, and wellness. When sustainability brands partner with eco friendly influencers, they can leverage their influence to spread awareness of sustainable lifestyles and products. Just one year later, she won the best food blog in Germany award. Anna Rydne, one of the most famous environmental sustainability influencers in 2022, is a Swedish social media and content creator, author, and mother of 4 who has a special interest in urban gardening and a zero-waste lifestyle. On Instagram, 8.6 million people follow her and engage at a rate of 2.98%. Additionally, it entails using resources more effectively, producing less waste, and consuming less. ASHLEIGH NORRIS @thesoulfulsprout (52.2K), 52. Guangzhou-born, Australia-raised Anita Vandyke is one of the Top Sustainability Influencers whose preferences for minimalism, secondhand finds, all things green, and zero-waste living have given her a significant following on Instagram. She expanded her social media presence through the creation of her website, Impact for Good, and a TikTok Account. He has over eight years of experience in the renewable energy sector, specialising in areas such as data analysis, corporate communications, and community . Monika Poppy, one of the most famous environmental sustainability influencers in 2022, is a well-known sustainability influencer, public speaker, and consultant who has been cited as one of the UKs Leading Environmentalists by Forbes. The impact of these influencers can be seen in the way 'fast fashion' chains begin to reposition themselves. Originally called the Honest Root, April later renamed her blog to The Ethical Edit where she and her sister work hand in hand to curate wearable, unique fashion for sustainability seekers. Tim is a co-founder@oceanimpactorg, an environmental conversation organization that provides a range of startup programs, mentoring, and support to help people to start, grow and invest in businesses that positively impact the ocean. Stefanis a university professor for Electrical Energy Technology - Sustainable Energy Concepts at the Paderborn University. 13. Mindful Momma has been recommended by the New York Magazine as an expert ingreen cleaning products,sustainable kitchen products, and natural baby productsand has been featured inRachael Ray Magazine,Parade.com,The Good Trade, and more. Some of these changes include buying secondhand items, composting scraps, eschewing all plastic products, bringing her own containers when shopping, buying from the farms, and a lot more. 197-213 Oxford Street, Madeleine shows us her inspiring outfits and favorite trends, as well as writing about how we as individuals can help our planet. She also received several recognitions and awards for her academic excellence and research contribution. With more than a decade of experience in the renewable energy sector in various regions, he now counts with his own PV company. She quickly began supplying the market with non-toxic and environmentally friendly washing solutions. In that case, however, it is not so much the influencers who are responsible, but mainly the family and the psychosocial situation of the young people themselves. Erin is the person behind one of Australias popular zero-waste blogs, The Rogue Ginger, where she has documented her plastic-free and zero waste journey since 2013. Olivia aims to spread the message of veganism, minimalism, low-impact living, and self-love that is easy and attainable for everyone. Theyve also been linked to the clean eating and health movements, though they claim they never discuss it in their books. Lauren Singer - @trashisfortossers Josephine is a co-host of the YIKES podcast, where she and her fellow podcasters discuss climate and social justice, refugee rights, anti-oppression, and overall allyship. At present, Emma is in the process of developing bio-based materials from ingredients extracted from plants. Influencers lead seemingly perfect lives: They are beautiful, rich, and successful. Our team of solar specialists is happy to show you pvDesign firsthand. At that time we had no idea what a sustainable lifestyle could look like, says Werner. She left her high-stress job and enrolled at the Institute of Holistic Nutrition to become the Certified Holistic Nutritionist that she is now. Their debut book, The Art of Eating Well, was released in 2014, followed by Eating Well with Hemsley & Hemsley, a Channel 4 tv show. When I was five I was already rescuing toads from the road. followers, aged between 25 and 34, are mainly female (81.8%), while the main topics are of course restaurants and food (77%) as well as sports and fitness (52%). While she still muses about traveling, she now covers restaurants, hotels, shops, major attractions, and more that promote a sustainable mission and leave the world a little greener. She also began manufacturing her own personal care products at the same time as modifying her buying behavior to divert waste from landfills and divest from polluting companies. There are also donations from fans of sustainability Instagram influencers that pay for behind-the-scenes content or special access to exclusive events like meetups or private workshops given by sustainability Instagram influencers. She started her blog, Thoughtfully Sustainable, with a mission to make the science behind sustainability and the wonders of the natural world accessible to everyone. For instance, by changing to a regional electricity supplier if possible. Do sustainability brands work with eco friendly influencers? With more than 15 years of experience in communication and sales, he is a Senior Manager at RWE, one of the main German suppliers of electricity. Our 20 Favorite Eco-Friendly Influencers (in no particular order) 1. This trust makes the use of influencer marketing a powerful tool for advertisers. VIVIEN AND AARON @thedharmatrails (14.2K), 75. Follow along to keep up to date with the latest industry trends and network with industry professionals. The 23-year-old Nadine Breaty started her career as a TikToker and her pranking, dance and lip sync videos went viral. It is striking that the most successful YouTubers are known for topics that correspond to typical gender cliches: makeup and fashion for girls, video games for boys. Immy Lucas is a YouTuber, environmental activist, and one of the Top Sustainability Influencers born and raised in the UK. They often share stories about how climate change or other environmental problems are affecting people and the planet. In 2016, the Sdkurier still wrote about the German YouTube dream couple, but in May 2022, the Cologne-based influencer confirmed their separation. All Categories Germany How we calculate Share all Rank Influencer Category Followers Country Eng. Here, too, they mainly cover the topics of friends and family (32%), fashion (26%) and sports and fitness (23%). BibisBeautyPalace is Bianca Bibi Claens Youtube channel. Having suffered from autoimmune disease at age 19 and diagnosed with Thyroid Cancer ten years after made Ashleigh Norris realized her true purpose in life. In the middle of its energy transition, check out the influencers of the renewable energy landscape. Sophie is also a part-time fashion lecturer who believes that sustainable fashion is not restricted to clean lines, muted tones, and basic capsule wardrobes; rather, it should be as fun, creative, and vibrant as anyone would want it to be. Her blog Sustainable in the Suburbs is designed to make a low waste lifestyle easily accessible in the suburbs. The audience of the Rostock-born and Berlin-based influencer is mainly male (67.7%), and interested in sports and fitness (32%) and TV and film (28.9%). Female followers are also the majority in this case (56.8%), albeit by a much smaller margin. The Intersectional Environmentalist, which campaigns for an inclusive version of environmentalism, highlighting injustices experienced by marginalised communities, has now gained 121,000 followers,. In everyday life Im in favour of making small changes with big effects. HOLLY NOAKES @sustainable_holly (18.1K), 67. . This also motivated her to start her blog in 2015, with a desire to be the change and empower others to do the same. Looking for role models for ecological and ethical consumption? Piwik is not available or is blocked. Kristina Carrillo-Bucaram is a pioneer in the local, organic food co-operative movement and founder of the largest raw, organic produce co-operative in the U.S., FullyRaw. The first Sustainability Social Media Ranking from sustainability communications agency Context, looked at how 100 companies use Twitter to communicate sustainability messages.In a new report, Context analyzes how companies use LinkedIn for sustainability communications.. Some have millions of followers. They all bring awareness to the importance of treating the earth that we live on with kindness. For example, images on Instagram have 23% more engagement than on Facebook, and videos, , everyone wants to work with content creators and use their reach. Influencer agencies benefit from the expertise of eco friendly influencers as they bring valuable insights into the latest trends in sustainable living. This sustainability activist and stylist straddles the boundary between fashion and nature seamlessly. JESSICA PURCELL @thoughtfullysustainable (4,383), TOP SUSTAINABILITY INFLUENCERS TO FOLLOW IN 2023- FAQ. Destiny Firth is a digital creator and shopper based in Nashville, Tennessee with a passion for holistic wellness and sustainability. Most environmental influencers are regular people who have committed to leading more sustainable lives, while some are well-known celebrities who are aiming to make the world a better place. Marcel Thomas Andreas Eris, better known as MontanaBlack, became famous through his gaming livestreams on Twitch and YouTube videos. Holly runs her Instagram account @hollyrose.eco and her blog HollyRose.Eco, where she writes in a way which enhances [her] readers nature relatedness, encouraging relationships of reciprocity with all living things.. 100 TOP SUSTAINABILITY INFLUENCERS TO FOLLOW IN 2023 (UPDATED), The Significant Contribution of Sustainability Influencers, 100 Top Sustainability Influencers List in 2023, 1. Kira Simpson, one of the top sustainability influencers, is an Australian digital creator, sustainability advocate, climate optimist, and founder of The Greenhub, a fashion and lifestyle blog, directory, and online magazine that focuses on sustainability and ethical consumerism. Furthermore, sustainability Instagram influencers with highly engaged audiences (e.g., average likes per post or comments per post) have been known to garner much higher returns than those without active participation from their followers. She previously worked in Private Banking for nearly 5 years but left a promising career to pursue her passion. 11 coole Influencer, die uns zu mehr Nachhaltigkeit inspirieren. They advertise certain products on their channels andthat is how they make a living, even if it is unclear how much that is in concrete figures. 3. andysparkles.de. Considering that in January 2022, the worlds population was 7.95 billion people, its clear to see how big Instagram influencers impact can be. The pair are 20 years old and want to use social media to draw attention to things that [they] care about, as they told STERN, the German online magazine, in an interview. Valeria Hinojosa is a Bolivia-born social entrepreneur, certified yoga instructor, travel and lifestyle blogger, and one of the Top Sustainability Influencers who is currently based in Miami. Reaching out to sustainability influencers Instagram is an effective way to raise awareness of your brand, particularly if its related to environmental topics. Josephine Becker is a writer, podcast host, student, and environmental activist behind the Instagram account @Treesnpeace, a resource and learning platform that she dedicates to intersectional climate activism, grassroots community change, anti-oppression justice, and sustainability. The problem is that the boundaries between advertising and content are becoming blurred on social media. Package Free has diverted hundreds of millions of pounds of waste from landfills since its inception. ELIZABETH TEO @zerowastecutie (28.8K), 53. Climate activist and Business Administration graduate Karishma Porwal has always loved nature and the outdoors. They are interested in friends and family (27%), sports and fitness (25.4%) and, follow the 34-year-old on YouTube, 4.5 million on Instagram (engagement rate, 2.2%) and 1.3 million on Tiktok (engagement rate. Jasmine Tuan Firstly on our list of top eco-friendly influencers, we have Jasmine Tuan (@jsmntuan). Check out our State of Green of Germany2021! The 23-year-old started her YouTube channel while still in high school in 2013. But how can we achieve it in our everyday lives? Stephanie has also held a deep fascination with moon rituals and meditation. Influencers Top Users are most interested in news (36.5%), you the top 10 influencers in Germany, compiled using the Kolsquare database of German and international influencers. Fashion, beauty and travel are all topics that go down well with Instagram users a fact Stefanie Giesinger, who is one of the top German influencers in these areas, is well aware of. Given the rise of social media, social media influencers have become an essential part of marketing agencies' strategies. Look for sustainability influencers Instagram with a good amount of followers who tend to post content related to sustainability such as eco-friendly practices, conservation efforts, or climate change initiatives. Lauren has been living a zero-waste life since 2012. Instagram and the like remain the primary business models for influencers. What content do sustainability Instagram influencers produce? Influencers Implementing lunchtime and classroom recycling programs at more than 100 schools throughout a district in LA and helping in the transition of more than 2000 businesses into the City of Los Angeles recycLA program are just a few of his major accomplishments. Consequently, she founded Green Suitcase Travel, a lifestyle platform that showcases responsible travel. Melissas sister, Jasmine, worked as a model after graduating from high school, bringing her own food to photo sessions and eventually starting a meal delivery service, which Melissa followed. "Thus, mimicking individual behavior patterns of influencers is more likely to be constructive, creative and identity-building," he says. Guide Blue Ollis is a Brighton-based sustainability influencer, and one of the best environmental influencers, who is a keen supporter of slow, intentional living, veganism, minimalism, zero waste living, and holistic wellness. Customers She discovered that there are plenty of eco-conscious brands that do good, and so she became inspired to live a conscious lifestyle and created her lifestyle blog, Shae Necessities. Gillian, one of the top sustainability influencers, first embarked on her journey to minimalism and slow fashion in 2015 after massive de-cluttering of almost half of her belongings. Throughout this project, Diana maintains a blog, hosts podcasts with food producers and health experts, and makes informative social media updates. Kendal began her sustainability journey just recently, after watching the documentary What the Health. The video platform YouTube, another frequently visited site, now plays a central role in young people's daily media consumption, with music videos remaining a top draw. The 26-year-old Diana zur Lwen used to produce videos of makeup tips and shopping hauls. She created her website to provide Informative tips on how to live more sustainably and to make informed sustainable choices. She is the co-author of the book called Sacred Cow and the producer and director of the movie Sacred Cow. Over time, she changed the name of her blog to Ecological.ly to include her explorations trying to live a more sustainable life in a new country. Lauren Singer is an environmentalist, entrepreneur, blogger, and one of the top sustainability influencers who is a firm advocate of a zero-waste lifestyle. Christine Lan, one of the most famous environmental sustainability influencers in 2022, is an actress and eco-entrepreneur behind the zero waste cosmetics called Eco-Amical. In 2014, she created her blog, Sustainably Chic, which serves as an online destination for sustainable fashion, green beauty & eco-lifestyle. And experts say that influencers' paid recommendations often run counter to the most basic sustainability rule of all: we can't shop our way to a better world. Scott and Rachael are co-owners of the lifestyle blog, Planted in the Woods, where they share practical low waste tips, from recipes to natural cleaning, in hopes of inspiring others to live a more slow and sustainable lifestyle. How did influencers become so important to young people today? On Instagram, she launched #sustainabilitysciencesunday, a weekly series that provides simple sustainability science experiments that can be done at home. For the last few years the couple have lived on an old farm in Brandenburg to experience how nature works. You would like to receive regular information about Germany? Marisa Becker also raises awareness via a podcast. That same year, 22 percent of German companies planned to spend between 10,000 and 50,000 euros on influencer marketing. Germany how we calculate share all Rank influencer Category Followers country Eng clean eating and health movements, they! To promote her advocacy for slow living and sustainability jsmntuan ) focuses on empowerment. With a passion for Holistic wellness and sustainability several recognitions and awards for academic. 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