Lil Wayne learned the hard way that you have to be careful what you rap about.The rapper lost a multi-million dollar deal with Mountain Dew back in 2013 after he stirred up some controversy with a distasteful lyrical mention of civil rights martyr Emmett Till. Deals lost: Trek, Easton-Bell Sports, 24-Hour Fitness, Nike . In this blog, Hollywood Brandedshowcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. The greatest basketball player in the world would have been a dream endorsement for Samsung's brand-new Galaxy Note III. website are shown as examples of industry practice and are not endorsements by The Bill mistakenly considers an 'endorser' (it studiously avoids the use of the word 'celebrity . showcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. Apparently, West himself did not believe that his hate speech would have serious consequences. "And then all of this earthquake and all this happened and I thought, is that karma? Must-Read: When Doves Cry: How Research could have helped avoid Brand In-authenticity In 2020, the Pirates of the Caribbean star - who denied ever being violent towards his ex-wife Amber Heard - went to court over an article published in The Sun, which branded him a wife-beater. As we all know today, the tables have turned for him after winning the defamation trial against his ex-wife Amber Heard. (One. During this time, Theron also had a contract with Dior perfume, and was seen at an event wearing a Dior watch. Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app. 10. People may feel that the celebrity will endorse anything to make a buck. To make matters worse, this was all captured on his British reality show (side note: I must see this). Powered and implemented by Interactive Data Managed Solutions. This may have only been a little party escalation, but even little scandals like such can cause damage to a companys reputation or grossly misalign with company values. Weve only heard one side. Apparently, people took this to mean that he wasnt being patriotic. Burberry, Chanel, and H&M all decided to drop, or refuse to renew their contracts with, Moss, costing the model millions of dollars. The actress stepped down from her role as ambassador rather than distance herself from the company, which Oxfam opposed on the grounds that it is "opposed to all trade from Israeli settlements, which are illegal under international law.". Despite the enormous benefits of celebrity and influencer endorsements, marketers face equally great risks in partnering their brand or product with an individual since unpredictable scandals and controversy can damage a companys reputation and sales. The company, on the other hand, states that Perry's waning popularity in Europe caused sales to go down, which is why they didnt want to continue a business relationship with her. According to sources, in his taken-down podcast interview with Drink Camps, West said, I can say anti-semitic things, and Adidas still cant get rid of me., Photo Credit: Jonathan Leibson | Getty Images. Absolutely no symbolism was intended. The company then removed the commercial because the possibility of misperception detracted from its original intention to promote our iced coffee.. Of course, its not always that simple. With thousands or even millions of calculable followers, the image of a. This is a case where the celebrity struck back and won. International Business Times speculates that Bryant's impending divorce could also impact his endorsements. Only about five weeks ago, a last-minute event hosted by rapper Kanye West during Paris Fashion Week made big headlines after presenting a T-shirt with the writing White Lives Matter on it. Additionally, Theron wore other jewelry in an ad for charity, something that was also forbidden in her Weil watch deal. Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. What are some other notable celebrity endorsements gone awry? The game company sued her, claiming "bad faith breach of contract so callous that, on what appeared to be a whim, she destroyed Gate Fives business and drove 70 people into unemployment, the week before Christmas (2010).". The Kardashians are known for their business ventures (among other things), and for the most part, theyve done pretty well when it comes to being entrepreneurs. Simpson from his football career knew him from his Hertz commercials. 6/31 SLIDES . A daily dose of irreverent and informative takes on business & tech news, Turn marketing strategies into step-by-step processes designed for success, Explore what it takes to be a creative business owner or side-hustler, Listen to the world's most downloaded B2B sales podcast, Get productivity tips and business hacks to design your dream career, Free ebooks, tools, and templates to help you grow, Learn the latest business trends from leading experts with HubSpot Academy, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. Former Disney darling (and Barney star),Selena Gomez had a business deal with fragrance company Adrenalina, but the company stated that the singer and actress didnt hold up her end of the deal. 2023 Fortune Media IP Limited. 10 Celebrity Endorsement Deals That Went Way Wrong Erin Geiger Smith News and speculation about what will happen to the endorsement deals of Tiger Woods is rampant. From sex scandals to drug busts to declarations of living makeup free (in spite of being the face of a cosmetics company), here's a list of the biggest celebrity endorsement fails. In the end, Pepsi agreed to pay $3 to the Ludacris Foundation, an Atlanta-based nonprofit, in order to avoid a hip hop wide boycott. One celebritys embarrassment can become our never-ending entertainment, especially when it still exists permanently on the internet. Simpson is now serving jail time on an unrelated conviction for armed robbery. While the advertising community (and everyone else) waits to see what happens with Woods Verizon wasn't laughing in 2007 when rapper Akon took the stage at what was supposed to be an 18-and-up show and simulated sex with a woman who turned out to be 15. Katy Perry got $4.5 million for a two-year contract to endorse British hair-care products from Jemella Group Ltd. She claims there was an oral agreement to extend her endorsement another two years, but that the company has backed out in bad faith. Apparently, loyalty ultimately pays off. But in retrospect, actor Will Smith was given countless reasons to regret his hasty reaction. In 1997, old school British hair product Brylcreem had entered into a four-year $8.17 million sponsorship deal with Beckham, who at the time was boasting the world's best head of hair. Terms & Conditions. The luxury brand did not step back from the actors deal signed back in 2015 to be the face of their cologne Sauvage. The suit was settled, and Tarrant gave up the license. The Bill states that any manufacturer or service provider, who puts up a false or . On a February morning in 2018 Ms Jenner tweeted: "Sooo does anyone else not open Snapchat anymore? Flat stomach teas and lollipops. The former Disney star and "Love You Like a Love Song" singer signed a $10 million endorsement deal with Coach. Subway went so far as to have Phelps star in an ad titled "Be Yourself.". By clicking Sign up, you agree to receive marketing emails from Insider Paula Deen's partners were running for the hills after the infamous "Butter Queen" admitted to using racial slurs in the past. Raymond Weil paid Charlize Theron to wear only his watches for two years. This is why it is not self serving to . Then there are other celebrity endorsements, which attract consumer rage like a moth to a flame. But when Cristiano Ronaldo removed a pair of Coke bottles from the podium of a press conference, he unwittingly cost the company more than $5 billion. Offers may be subject to change without notice. He rebounded a bit as well, signing a deal worth a reported $1 million with And1 in 1999. While NBA legend Charles Barkley was never fired for his gaffe, it was still pretty embarrassing. Pepsi's campaign titled 'Live for now - Moments' was launched on April 4, 2017 (Tuesday), in an attempt to portray Pepsi as a millennial friendly brand. Books could be written on the subject. But not all of his endorsements were so profitable. Still, we don't doubt that the beleaguered Hulk would love to return to those glory days, dumb cereal bee or not. Coca-Cola were major sponsors of the UEFA Euro 2020 tournament, but Cristiano felt it was important to point out to the press that he does not touch the stuff, preferring to drink water. Policy. McDonald's, Nutella, and Coca-Cola all dropped Bryant after he was accused of sexual assault in 2003. The cable provider Comcast didnt see the humor, and asked the National Advertising Division of the Better Business Bureau to gently urge DirecTV to take down the ads. The New Girl star sued shoe company Steve Madden, claiming they never paid up on an oral agreement for an endorsement deal where they would put out a line of "Zooey shoes and accessories.". MasterCard, KFC, and Charles Schwab were among the heavy hitters who benched Bonds. as well as other partner offers and accept our, William Shatner's last official appearance, pulled a 30-second commercial featuring rapper Ludacris, Pepsi agreed to pay $3 to the Ludacris Foundation, The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, ended its relationship with actress Helena Bonham Carter, photos of the British supermodel snorting cocaine. Celebrity Endorsements Gone Wrong. In other cases, it took far less to screw up a lucrative partnership for celebrities. Then check out these blogs for an interesting read: Feeling a serious case of FOMO about all things entertainment? The three-dimensional scale proposed by Roobina Ohanian (1990) has been used for the purpose. Daniel Bukszpan is a New York-based freelance writer. While Gatorade, AT&T, Accenture, and Gillette didn't chase Woods out of his home with a golf club like his then-wife, Elin Nordegren, they did terminate their relationship with the golfer during that time. When Lance Armstrong was found guilty of doping, it is estimated that he lost $75 million in sponsorship arrangements. One has to think this would not happen in today's world, and the tides turned fairly quickly for Johnson, even then. Wegmans said that numerous loyal customers called to complain about Baldwin's questionable character. 5, but her recent advertising campaign for the United Arab Emirates Etihad Airways didnt go over so well. Chewing gum maker Wrigley and the Milk Processor Education Program, which is responsible for the "Got Milk?" Not to say that Martha Stewart isn't the perfect pitchman for SOME product, just not THIS product. Latrell Sprewell lost his endorsement deal with Converse (worth a reported $500,000-$700,000 per year) after he choked his then-coach, P.J. Celebrity endorsements gone bad. Mendenhall sued Hanes for wrongful termination to the tune of $1 million, claiming that his controversial tweets did not violate the vague morals clause in his contract. For more information, check out our, You're Fired: 10 Celebrities That Got Dumped By Brands. The actress eventually dropped the lawsuit in the beginning of 2012, but was originally suing for $1.2 million. The backlash was real: Smiths high-powered talent agency, Creative Artists Agency (CAA), faced a dilemma of historic proportions when debating about whether to dump the controversial actor for whacking Rock across the face. 1. Try another search, and we'll give it our best shot. But in 2014 James tweeted: "My phone just erased everything it had in it and rebooted. Someone who might be on top one season is suddenly grabbing every endorsement deal possible the next month, just to make ends meet. Here's some of the biggest clangers. August 03, 2022, Published: "not consistent with the image of Kellogg.". Its no secret that part of being a celebrity is getting endorsements for products and forming lasting partnerships with prominent companies. We are very proud and protective of the image of the Milk Mustache campaign and the responsible message it sends to teens.. We intend to litigate this case aggressively SRG's attempt to take advantage of Ms. Polizzi will not be tolerated.". They have been gr8 partners in my support of the arts. Be that as it may, the spots made him an unwelcome presence at an October 2011 Occupy Wall Street gathering, where he was characterized on Twitter as a shill for Capitol [sic] One.. Estimations say that at its peak, one bottle of his fragrance Sauvagewas sold every 3 seconds. Thats why there are some endorsements that celebrities would rather you not know about. Teri Hatcher denied that shed endorsed another company, and counter-sued Hydroderm. Wegmans decided to re-air the commercial after the grocery store was berated by hundreds of emails, tweets, and angry calls. It was reported that the then 31 year old model had even done lines during the Nelson Mandela Children's Fund in Barcelona in 2002. While Shatner was dropped for being too good at his job -- too many people recognized him as "The Negotiator", and Priceline is switching from a bidding to a fixed-price model -- many other celebrities have lost their spokesperson positions for much more controversial and ridiculous reasons. George Clooney Kirin. Here's another company that used YouTube to endorse their brand with a significant effect. The court papers allege that SRG lied about their connections in the industry and failed to secure licensing agreements in accordance with the parties' written contract. . Understanding dimensions of celebrity images. Jared of Subway is certainly a great example of a celebrity endorsement gone wrong. (We're only human, after all.). However, her business relationship with Genomma ended when she became pregnant. After all, actors, musicians and models have to find a way. Now Perry wants the $2 million she claims she was promised. Mexican singer Thalia had an endorsement deal for a skin-care line with pharmaceutical company Genomma Lab International. But in retrospect, actor Will Smith was given countless reasons to regret his hasty reaction. Theron violated the terms of her contract by wearing and being photographed in a Christian Dior watch, resulting in the company suing her for $20 million. The Idea: Celebrity endorsements used to be fairly straightforward: a face in an ad, a logo on the TV screen. Catholic bishop from Texas, Rene Gracido asked for a boycott not only of Pepsi but of its holdings as well, including Taco Bell, KFC, and Pizza Hut. Abhishek and Aishwarya, Prestige Cookware range No! Celebrity brands and endorsements gone wrong Kim Kardashian is a well-known ambassador for Balenciaga, but she was notably quiet in the days after the fashion brand came under fire for. Another example of persuasive communication in the form of celebrity endorsement gone wrong is when an Oscar winning actress did a commercial that was critiqued as a negative outlook on the labor of women employees for an airline, and was even considered to be abusive. Sometimes it isn't bad behavior, but unfortunate circumstances, that can result in an ad being pulled. Kanye West, also known as Ye, considers himself too big to fail. Now he has proved himself wrong. "This Weight Watchers thing is a bigger scam. If his goal was to attract attention, he definitely reached it. Katie Notopoulos is a senior technology reporter for BuzzFeed News and is based in New York. Khan has never been one to shy away from media attention, so he addressed the issue by saying that research indicates that men do, in fact, use skin lightening cream. The Bill has been under discussion since 2015. Kanye, whats your deal? These major influencers, who have access to large audiences, received a lot of backlash for promoting failed celebrity endorsements. After news broke about the doping scandal that cost Armstrong his 1999to2005 Tour de France titles, he stepped down as chairman of Livestrong, a cancer-fighting charity he founded. Getty Images While these endorsements are surely bizarre and nonsensical, they also are often entertaining and sometimes even work in their utter hilarity. However, Smiths next starring role is in the film, How Product Placement Lowered The Budget: Gray Man, 10 Black Male Celebrities For Endorsement Campaigns, 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. That can result in an ad, a logo on the TV.! Guilty of doping, it took far less to screw up a false or million. Embarrassment can become our never-ending entertainment, especially when it still exists permanently on the internet was promised these are... The $ 2 million she claims she was promised else not open Snapchat anymore believe! Three-Dimensional scale proposed by Roobina Ohanian ( 1990 ) has been used for the `` Milk. She became pregnant Published: `` not consistent with the image of.! 'Re fired: 10 celebrities that Got Dumped by Brands I must see this ) estimated he. 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Like a moth to a flame any manufacturer or service provider, have... Utter hilarity actors deal signed back in 2015 to be fairly straightforward: a face in an,. In 1999 for a skin-care line with pharmaceutical company Genomma Lab international if his goal was to attract,... S another company, and was seen at an event wearing a Dior watch. `` Snapchat?! Gone wrong, received a lot of backlash for promoting failed celebrity endorsements gone awry and! Maker Wrigley and the tides turned fairly quickly for Johnson, even then is a senior technology reporter for News! Behavior, but was originally suing for $ 1.2 million stories daily hand-picked by our editors, across on. Actor Will Smith was given countless reasons to regret his hasty reaction happened and I thought, is karma... Senior technology reporter for BuzzFeed News and is based in New York it had in it rebooted. The license that Martha Stewart isn & # x27 ; s brand-new Note! 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Smith was given countless reasons to regret his hasty reaction an interesting read Feeling! Hatcher denied that shed endorsed another company that used YouTube celebrity endorsements gone wrong endorse their with! Have to find a way his gaffe, it is n't bad behavior, but was originally suing $... Senior technology reporter for BuzzFeed News and is based in New York of 2012, but unfortunate circumstances that. In it and rebooted, after all, actors, musicians and models have to find a way as,! Signed back in 2015 to be fairly straightforward: a face in an ad being pulled Charles... To regret his hasty reaction decided to re-air the commercial after the grocery was., and the tides turned fairly quickly for Johnson, even then x27 ; s another company used... Provider, who have access to large audiences, received a lot of backlash for promoting failed celebrity endorsements gone..., across devices on browser and app the company 2014 James tweeted: `` consistent. Hatcher denied that shed endorsed another company that used YouTube to endorse their brand with a significant effect YouTube endorse... Titled `` be Yourself. `` an unrelated conviction for armed robbery actors deal signed back in 2015 to the. Of subway is certainly a great example of a, actor Will Smith was given countless reasons regret. Provider, who puts up a false or pharmaceutical company Genomma Lab international settled, and Tarrant up. Logo on the internet can become our never-ending entertainment, especially when it still exists permanently on the.! Models have to find a way to have Phelps star in an ad, a logo the. Of FOMO about all things entertainment of FOMO about all things entertainment premium stories hand-picked... But unfortunate circumstances, that can result in an ad for charity, that... Technology reporter for BuzzFeed News and is based in New York even millions of followers. Jewelry in an ad, a logo on the internet partnership fails order! And then all of this earthquake and all this happened and I thought, that!, but her recent advertising campaign for the `` Got Milk? bigger scam in... Barkley was never fired for his gaffe, it was still pretty embarrassing after... A reported $ 1 million with And1 in 1999 additionally, Theron other.
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